IT’S NOT CONSENT
A campaign that aims to shed light on the violence and discrimination women endure, focusing on critical issues like clothing, street harassment, alcohol consumption, and sexual violence. The campaign addresses the harmful language and stigmas surrounding women and their bodies, which perpetuate a culture of victim-blaming and inequality. Utilising a range of creative mediums—including a publication, app prototype, prints, experimental films, and a public performance—the campaign challenges patriarchal norms and advocates for women's rights and dignity.
“1 in 3 women worldwide has experienced physical or sexual violence by an intimate partner or non-partner.”
— World Health Organisation (WHO)
The public performance involved a girl walking through the streets of Leeds wearing a dress; however, this wasn’t just any dress. This was a naked illusion dress printed with words addressing sexual assault and harassment. The intention of this performance as part of the campaign was to show that we women are taking back our power and reclaiming our language. The naked illusion acted like bait on a fishing rod; once their attention was captured, they had no choice but to read...
